3 insights
How Dating.com/SDG works — credit model, pricing, acquisition channels, LatAm operators, conversions — and how to adapt it for JustSext.
Aggregated audit + loss investigation. $6,342 spend, $55 revenue (ROAS 0.87%), 20.2% click loss. Root cause: Safari ITP and structural iOS WebKit drop. iOS converts 2.5x worse than Non-iOS. Includes recommendations for future campaign planning.
Four areas, one loop: LLM-driven escalation engine backed by image, voice, and video. Sprint focus, project cards (Eros, Pygmalion, Calliope, Dionysus), end-state flowcharts, and open priority questions.