ivan-stxt-2

Performance read across 12 TJ campaigns (4 countries x 3 device types), plus the final read of the one campaign we continued (Canada / Android Mobile). Conclusions by country, device/OS, source, creative, landing; final campaign totals, per-creative, and TrafficJunky vs Everflow attribution. Trends based on registrations.

A one-page visual of the Creative Engine: the self-improving ad-creative loop and the systems behind it.

Final architecture of the Linear ticket enrichment system: 2 workflows, 3 trigger modes, 13 data sources, 3-level dedup, stale detection. Phase 3 complete.

Automated weekly Everflow + TrafficJunky traffic report. Updated every Monday 07:00 ET.

Week 2 cohort-level snapshot of GTM-1771 creator outreach impact. Simple before-vs-after view: 16 creators contacted since Apr 27, top-of-funnel up sharply but signal concentrated in 1-2 creators. 11 of 16 show zero attributable activity. Verdict: continue, push direct asks to silent creators.

End-to-end audit. 65 campaigns, $24K spend, 90-day window. TJ to EF reconciliation, per-campaign tracking status, working/broken inventory, and 3 launch-quality recommendations.

Aggregated audit + loss investigation. $6,342 spend, $55 revenue (ROAS 0.87%), 20.2% click loss. Root cause: Safari ITP and structural iOS WebKit drop. iOS converts 2.5x worse than Non-iOS. Includes recommendations for future campaign planning.