#gtm

Third-party audit of the Free Join → First Purchase journey: 5 friction findings, 18 recommendations, P0–P3 priority map, north-star KPI + supporting metrics, next steps, and 12 hypotheses to validate (GTM-2609).

Meta-analysis of how EverAI's ~48-person team built a 50M+ user platform: 4 talent clusters (Shopify Mafia, Affiliate/Performance, Product/Design, Legal/Compliance), org chart, B2B2C affiliate + gaming-retention strategy, and risks.

Updated may 1, 2026 with eric's 9-stage onboarding articulation, GTM team handoff, and Candy playbook adaptation