Week of Apr 15–21, 2026. Top-of-funnel is healthy, drop-off concentrates between KYC and first AI twin clone.
Applications
1,247
+12% vs prior week
KYC passed
812
65.1% rate
Twin published
389
47.9% of KYC
Stage-by-stage conversion
Stage
Count
Rate
WoW
Landing → application
1,247
100%
+12%
Application → KYC pass
812
65.1%
+3.2pp
KYC → voice sample
618
76.1%
-4.1pp
Voice → twin training
451
73.0%
+1.8pp
Training → first publish
389
86.3%
-2.4pp
Time-to-first-publish distribution
< 1 day22%
1–3 days41%
3–7 days24%
> 7 days13%
Key findings
Voice-sample step is the weak link. 24% drop-off, the largest of the funnel. Worth a UX review — current flow requires a 60-second take; consider accepting 30s.
KYC pass rate is back up. +3.2pp WoW after the Persona config tweak on Apr 16.
Mobile-first creators convert 18% worse at voice sample. Likely a mic permissions UX issue on iOS Safari.
The < 1 day cohort has 2.3× higher 30-day retention. Every day of delay costs us retained creators; front-loading onboarding is worth the eng spend.