STXT / JustSext · Reference Board

Competitor & format references, mapped to the Creative Vision

24 collected assets (17 videos, 7 images) sorted into 6 groups by what each one actually does — and tagged with the content pillar or funnel layer from the Creative Vision memo it supports. One corrupted .MP4 excluded. All media is embedded in this single file — works offline.

“We build each AI twin as a creator persona people want to follow, desire and interact with. First layer of creative builds desire. Second layer proves she’s reachable.”

— Creative Vision for JustSext / STXT, July 2026
24 assets
17 videos
7 images
6 groups
Balance target: 60% desire / 40% product

1. AI-twin reveal

6 assets

The “reveal” format: the creator admits the girl on screen is an AI persona — and that itself is the hook. This maps directly to the memo’s core promise (“Personal access to the creator you desire — through her AI twin”) and the first funnel layer: build desire for the persona before showing the product.

video · 15.6s

“She’s 100% AI… and she pays my bills”

Direct AI-twin reveal with a monetization twist. Strong on-screen hook, vertical framing. Closest existing format to our “Want her first → reach her” bridge.

Want her firstPersona-led@luna_aistudio
video · 9.8s

Hotel lobby, casual selfie walk

Realistic AI avatar with no explicit reveal text — a quality benchmark for the level of realism our creator personas need to hit.

Want her firstPersona-led@mollyandrosieai
video · 10s

Sora clip with “AI-generated” label

Platform-native AI disclosure + Sora watermark — reference for honest labeling that still keeps the persona desirable.

Persona-led@ai324871
video · 15.1s

Named persona card — “Alice Delish”

Introducing an AI persona via an on-screen name tag — a template for branding each twin as a creator people want to follow.

Want her firstChoose your type@gennychiaforenza_
video · 14s

“Robot girlfriends are getting way too real…”

Viral/news angle on AI companions — useful as a curiosity-driven top-of-funnel hook.

Want her first@crunchmobb
image

Face realism reference (glasses, close-up)

Static visual anchor for skin/eye realism when generating twin portraits.

Persona-led

2. AI-companion product proof

4 assets

Screencasts of companion-app UIs and chat mockups. This is Layer 2 of the funnel (“Product-proof: chat, incoming call, voice note, memory line, no waiting”) — sell the mechanic, not the mood. Directly feeds the “She’s available”, “She remembers” and “Choose your type” pillars.

video · 11.7s

OnDate App — “Choose Your AI Companion”

Direct screencast of a persona-selection screen (Luna/Grace cards) — the literal “Choose your type” pillar in an existing competitor UI.

Choose your typeProduct-proof
video · 11.7s

“How often do you use c.ai”

Street-style reaction about Character.AI — proof of mainstream comfort with AI-companion chat; good relatability angle.

Product-proof@maple.dylan
video · 11.9s

“POV: your comfort character leaves you on read”

Phone-in-hand emotional hook about attachment to an AI character — inverts perfectly into our “Instant response / no waiting” feeling.

She’s availableInstant response@______ivan.___a
video · 20.7s

“mind” app — chat mockup in hand

Messenger-style conversation on a real phone (“Hey there, it’s been a while”) — a reply-to-message ad shell we can reuse with memory-line copy.

She remembersProduct-proof@chatsai6

3. Dating-app review statics (UGC shell)

3 assets

Text-over-photo “my personal experience” cards from one account. Not our product — but the exact static UGC shell for Meta placements where we can lean into the offer with safe sensuality. Useful for the Week-2 test package: static angles with one clear hypothesis each.

image

“The 3 dating apps that actually worked”

Personal-list hook over an aspirational nighttime photo — native UGC recommendation shell.

Static angle@datingdiva
image

Elite Singles vs Raya

Named-service comparison with a personal verdict — the trust mechanics we can borrow for “why this twin / this app” statics.

Static angle@datingdiva
image

Tastebuds — matching by music taste

Niche-app pick with a personal motivation — template for “Choose your type” positioning in static form.

Choose your typeStatic angle@datingdiva

4. Talking-head / interview formats

4 assets

Long direct-to-camera monologues with captions. These are structural references for the Hybrid layer — the memo’s strongest format: starts as her content, ends as the product. Caption pacing and confession tone are what we’re borrowing here.

video · 2:25

TMZ interview format — “Let’s just say…”

Long-form monologue with per-line captions — reference for caption rhythm and “confession” energy in hybrid creatives.

Hybrid@tmz
video · 2:18

“But then…” storytelling to camera

Close-up conversational story with a pivot word — the narrative twist structure for “she talks to camera → cut to phone UI” hybrids.

Hybrid@schrittanleitungen
video · 1:01

“‘learn’” — night scene with phone glow

Warm light, face + phone, single word as anchor — intimate late-night mood that matches the private-space feeling.

Personal accessHybrid@mixtoppia
image

Street-mic interview frame

Close-up + handheld mic — classic vox-pop shell for curiosity hooks about AI twins.

Persona-led

5. Persona casting / feed b-roll

6 assets

Type-casting content with no product message: lifestyle, poses, self-definition quotes. This is the raw material for building each twin as “a creator persona people want to follow” — and the “i like dominant/passive girls” pair is a literal Choose-your-type A/B test.

image

“i like dominant girls”

Bed selfie + self-definition quote as the text hook.

Choose your type@cherrycatxo
image

“i like passive girls”

Paired variation of the previous one — together they form a ready A/B “type” pair.

Choose your type@cherrycatxo
video · 12.8s

Dance by the Christmas tree

Festive lifestyle b-roll, no product message — pure persona-feed filler that makes the twin’s account look native.

Want her firstPersona-led@marokoltt
video · 9.1s

Bedroom pose, brown bodysuit

Neutral interior, at-home persona type — sensual but not explicit, exactly the “premium, never cheap” line.

DesirePersona-led@iamsammiicar
video · 10.2s

Pink-green hair, pointing gesture

Expressive alt-girl type with tattoos — gesture works as an overlay pointer; widens the “Choose your type” casting range.

Choose your type@xsheeya
video · 19s

Grey tank, hand gesture near face

Neutral background, wordless gesture delivery — flexible shell for any VO or caption.

Persona-led@itslinaveria

6. Cinematic mood b-roll

1 asset

A film-like fragment kept separately — reference for atmosphere, color and restraint. Supports the visual rule: sensuality through mood and lighting, never through explicitness.

video · 11.1s

Night pool scene, split composition

Warm/cool light contrast, cinematic couple dialogue — mood and grade reference for premium desire scenes, not a format reference.

Desire@theclipstudiox