BD pipeline review
Active BD/affiliate deals · updated from the Jun 25 Evan × Erin review + HubSpot · as of Jun 26, 2026
THE BOTTLENECK
The whole affiliate pipeline is gated on one number: first purchase
Affiliates send traffic based on EPC (effective price per click). Right now there's almost nothing to show them: click → free join is healthy (~10%), but free join → first purchase is under 1% against an industry norm of 6.5–8.5%. Rebuys are fine once someone buys, but almost no one makes that first purchase.
So Evan is deliberately holding affiliate traffic on ice. Turning it on at <1% would burn relationships built over two years. Until product fixes the free-join → first-purchase funnel, more signed deals ≠ more revenue.
~10%click → free join (healthy)
<1%free join → first purchase (the blocker)
6.5–8.5%industry norm for that step
~10active / near-term deals
1live test (NA) + 1 near-launch (PH page)
~11new deals opened Jun 23-25
2paused, plus a held affiliate backlog (by design)
Active & near-term the deals actually in play
Status key:
Live
Live Test
Negotiating
Set Up
On Ice
| Deal | Partner | Type | Status |
|---|
| PH — JustSext Official Page | Chance / PH | Organic channel | Set Up |
| PH / TJ — Keyword Searchbox | Warren / Corey (TJ) | Paid keywords | Negotiating |
| PH — AI Twin Creator Pages | Chance / PH | CPA | Negotiating |
| PH / TJ — "Meet my AI Twin" buttons | Corey (TJ) | CPA | Negotiating |
| PH / TJ — "JustSext Avatar" button | Chris Marra (TJ) | Profile icon link (terms TBD) | Negotiating |
| Naughty America (button test) | Andreas Hronopoulos | Inbound CPA | Live Test |
| Rabbit Reviews | Frank (Telegram) | Affiliate rev-share | Set Up |
| CAM4Pays | CAM4 | Thumbnails + off-hours AI twins | Negotiating |
| FanCentro | Stan Fisken | Partnership | Negotiating |
| AFFMaven | AFFMaven | Affiliate | Negotiating |
| NA — VOD Reciprocal | Andreas Hronopoulos | Per-min + token margin | On Ice |
| Fleshlight | Fleshlight | Affiliate | On Ice |
Plus a wave of ~11 new deals opened Jun 23-25: media/publication outreach from Eric's list (see section below) and auto-created entries from the deal-handoff channel (Bet99, village voice, whatsthebigdata, etc.). Held intentionally until the funnel converts.
Pornhub / TrafficJunky cluster 5 deals
One relationship with two faces: an organic PH content-partner track (Chance) and a paid TrafficJunky track (Warren Knight → Corey O'Donnell; Chris Marra oversees both). Our 2257 / licensing status is the moat: "only AI company to pass Pornhub's compliance."
PH — JustSext Official Page Set Up 59915340206
Partner
Chance (PH Content Partner). Internal: Evan, Erin (from Mario), Eric, Margaret/finance.
Where it stands
Anchor deal, near launch. Account live, ToS accepted, assets + banking delivered; channel build now with PH Ops. Per the Jun 22 Chance call: we upload directly, every video carries an in-video "click here for full video" link back to us, no end cards/overlays, and an affiliate link is mandatory on all traffic for tracking.
Open item
Affiliate terms unresolved post-Mario. PH is moving partners to PPS (pay-per-sale) from the old 50/50 rev-share. Chance confirming with Chris before Everflow is configured.
Next action
Confirm go-live ETA from Ops + lock the affiliate model (PPS vs rev-share) with Chris.
Sources: Chance call Jun 22; HubSpot deal (Approval & Tech Setup).
PH / TJ — Keyword Searchbox Negotiating 60142261867
Partner
TrafficJunky — Warren Knight (Sales lead) + Corey O'Donnell (AM). Internal: Evan, Erin, Ivan.
Economics
Paid keyword campaigns + PH search-box ranking. General AI terms + creator-specific terms, up to 30 keywords/campaign. Claimed exclusive if approved.
Where it stands
Negotiating. Friday Jun 19 TJ call held. Historical TJ tracking was thin (largely broken, only 2 campaigns tracked) — fix tracking before new spend.
Next action
Get Corey's keyword-campaign doc into the deal; set clean conversion tracking before committing spend.
Source: HubSpot (Negotiating); TJ call Jun 19.
PH — AI Twin Creator Pages Negotiating 59963213851
Partner
Chance / PH. Ilia internal (GTM-1803 targeting map).
Economics
CPA, rate TBD. Dedicated PH page per AI twin once enough twin video exists. Continuation of the Official Page deal; exclusive on our 2257 status.
Where it stands
Moved to Negotiating (was Approval & Tech Setup) per the Jun 22 Chance discussion. Gated on the Official Page going live + per-creator video volume.
Next action
Progress with Chance; get the CPA rate in writing.
Source: HubSpot (Negotiating, updated Jun 23); Chance call Jun 22.
PH / TJ — "Meet my AI Twin" buttons Negotiating 59963214147
Partner
TrafficJunky — Corey is driving this (not Chance).
Economics
CPA, rate TBD. Buttons on Sophie D / Lena video thumbnails and profile pages, on a rotation of 2-3 labels ("Sophie's AI", "Sophie's AI twin", etc.) for an A/B/C test. Pink/brand button.
Where it stands
Past negotiation, in PH compliance for permission to place. Tracked under Negotiating (no separate compliance stage).
Next action
Corey to clear compliance + secure placement permission, then launch the rotation test.
Source: HubSpot (Negotiating); review Jun 23.
PH / TJ — "JustSext Avatar" button Negotiating 59915115316
Partner
Chris Marra (oversees Aylo + TrafficJunky).
Economics
A heart + JustSext icon on PH creator pages linking back to the creator's JustSext profile. Evan wants our branding/heart on it (brand awareness even if early conversion is low). Affiliate terms unknown for now.
Where it stands
Negotiating / compliance. Distinct from the "Meet my AI Twin" buttons: this one is our branded icon → JustSext profile.
Next action
Clear compliance with Chris; confirm the terms in writing.
Source: HubSpot (Negotiating); review Jun 23.
Other active deals
Naughty America — button test Live Test 56023182124
Partner
Andreas Hronopoulos. Direct Evan↔Andreas after Mario's exit.
What it is
18 Sophie D videos (made with her permission, exclusive to NA) inside NA's paid members area, each with a button to talk to her AI twin. Goal: convert existing NA subscribers who are Sophie fans into JustSext. Volume is naturally small (only NA members who like Sophie who click). Evan is barely being charged — it's a data test.
Result so far
36 gross clicks, 16 unique, 0 conversions (Everflow). Not enough Sophie-interested traffic coming through.
Decisions
Complex phase 2 shelved 3-4 months (bandwidth). The reciprocal VOD per-minute deal is on ice (see below). Evan to meet NA to push more traffic / add buttons in more places before considering more.
Sources: Everflow (affiliate 35); Jun 23 review. The inbound CPA deal is closed/implemented; the per-minute reciprocal is a separate record, now on ice.
Rabbit Reviews Set Up 55677130395
Partner
Rabbit Reviews (rabbitsreviews.com) = 4th Whale — same business. Contact: Frank, Telegram @rabbitsfrank (not the woman on the email account).
Economics
Affiliate rev-share: 75% of first purchase, 25% of rebuys for life. Terms currently only in Telegram — get them in writing.
Where it stands
In setup. Frank has a test account, is testing the site and writing the review, due to go live end of week. Everflow already approved on our side.
Next action
Evan: send Frank the tracking link (learning how to generate it). Erin: Frank's Telegram added to HubSpot. Redundant "4th Whale" deal deleted ✓.
Source: HubSpot (Approval & Tech Setup); review Jun 23. 4th Whale entry removed as duplicate.
CAM4Pays Negotiating 61465597451
Partner
CAM4 (cam site). They pay.
What it is
Two-sided: (1) place Sophie D + Lena thumbnails on CAM4 so their traffic clicks through to engage; (2) scrape a couple of CAM4 models' AI twins so users can talk to them during the ~16 hours/day their live cam is offline — giving CAM4 off-hours revenue and us reach.
Where it stands
Negotiating. Second call today (Jun 26, 1-3pm) with potential to close. Heavy-hitter names CAM4 wouldn't otherwise have, plus an always-on revenue angle.
Next action
Close on the call; identify which CAM4 models for the off-hours twin pilot.
Source: HubSpot (Negotiating, created Jun 23); review Jun 25.
FanCentro Negotiating 58685952633
Partner
Stan Fisken (co-owner), FanCentro. Owner: Evan.
Where it stands
Qualified — Stan is interested in moving to negotiation but is traveling. Evan is following up (logged emails) and waiting on a return date.
Next action
Lock a date with Stan once he's back, then open negotiation.
Source: HubSpot (Qualified Lead); review Jun 23.
Media & publication outreach new this week, from Eric's list
Approach
Evan is running personalized outreach — emails referencing specific journalists and their content (AI-assisted but customized per contact). Much higher response rate than templated outreach.
Engaged
Babepedia (negotiating), LA Weekly, The Georgia Straight (straight.com), and Chicago Reader (Amy — to confirm as a 4th). Two now in active negotiation.
Also in pipeline
From the deal-handoff channel: village voice, whatsthebigdata, Bet99, pornsites.com, Rog Reviews (now negotiating). Mostly early/qualified stage, being triaged.
Next action
Progress the two in negotiation; confirm Chicago Reader. Same funnel caveat — hold traffic until conversion improves.
Source: HubSpot affiliate pipeline (deals created Jun 25); Jun 25 review.
On ice & re-engaging
- NA — VOD Reciprocal (per-minute outbound + token margin): On Ice. The reciprocal half of the NA relationship; revisited if/when NA drives real traffic.
- Fleshlight: On Ice. Real deal there eventually, but low priority — contact didn't respond and Evan isn't pushing.
- The re-engagement wave: Mario marked dozens of affiliates "lost" that shouldn't have been. Evan is working back through relationships built over ~2 years — emailing to re-engage, then filing into the right pipeline. Surfacing now: NSFW.tools, AI Adult Reviews, AI Haven, Silk, Beehiiv, karllcloutier.com, top4 / IM LIVE, Raw Reviews, and many more.
- Why they're held: Evan won't turn on their traffic until conversion improves — affiliates watch EPC, and asking for traffic at <1% conversion burns the relationship. A few legacy partners (e.g. the porndude) still send unpaid traffic on goodwill.